ERP-Led Digital Transformation for AJ SmartBuild Private Limited
Client background
AJ SmartBuild Private Limited is a pioneering manufacturer of AAC Blocks and Panels, known for their innovative approach to modern construction and sustainable building materials. With a rapidly growing customer base, distributor network, and a wide range of products, AJ SmartBuild aimed to adopt a smart digital solution to manage their operations more effectively.
Problem Statement
Prior to implementation, AJ SmartBuild faced key operational challenges:
e-commerce activities effectively
The company needed an integrated solution to streamline operations, increase transparency, and enhance customer experience.
Implementation:
We implemented a comprehensive, fully customized Odoo ERP solution tailored to AJ SmartBuild’s operational ecosystem. The implementation included:
Core modules for product, sales, accounting, and dispatch management
A user-friendly and responsive website integrated with e-commerce features
A robust portal for customers and distributors with role-based access and transactional capabilities
Automated tracking, reporting, and notifications to ensure operational transparency
Integration of OTP-based delivery verification via SMS Gateway API (Odoo SMS credits or third-party)
Each module was configured to align with AJ SmartBuild’s product-specific requirements and the industry-specific flow of operations.
Operations Implemented:
Product Management
Managed product types, sizes, and dual units of measure (quantity and cubic metre)
Enabled detailed product attributes for easy classification and order configuration
Sales Management
Sales targets were set and tracked based on both cubic metre and quantity
Sales commission structure implemented for real-time commission tracking and management
Zip Code-wise Pricing Management
Calculate and manage sales incentives based on individual performance metrics
Dispatch Management
Secure delivery process using OTP verification (via SMS gateway or Odoo SMS Credit)
Customer notification setup through portal for dispatch and delivery updates
Accounting
Comprehensive ledger management for financial tracking
Price lists linked to specific payment terms for flexible customer billing
Website Design & Development
Development of an interactive, modern, and responsive website
Seamless e-commerce integration for online order placement
Recruitment Management
Streamlined candidate application tracking and management system
Distributor Management
Account creation and approval process for customers and distributors
Automated application of distributor discounts based on location and role
Distributor Commission Based on Target vs. Achievement
Branded Mobile Application
Customer’s brand mobile app for enhanced engagement
Available on both Android and iOS platforms
Customer Portal Features
Role-based access and assignment upon account creation
Customers can create and manage multiple site locations
Display of credit limit on the customer dashboard
Daily rate and freight-inclusive pricing displayed
Distance calculation from warehouse to site for dynamic freight pricing
Multiple payment modes offered for order convenience
Ongoing promotions displayed to encourage order placement
Reporting
Daily Sales Summary Report with order volumes and values
Daily Dispatch Report highlighting delivery status, locations, and OTP logs
Scalability & Future Readiness:
The system is scalable and designed for future enhancements such as mobile app integration, business analytics dashboards, digital contracts, and CRM marketing automation.
Conclusion:
The implementation of the customized Odoo ERP ecosystem has empowered AJ SmartBuild to:
Streamline and automate critical business functions
Enhance customer and distributor experience through a responsive portal
Gain real-time visibility into operations with dynamic reports
Improve delivery tracking and security via OTP integration
Boost internal coordination between departments such as sales, dispatch, accounts, and HR
By digitizing their core workflows and external engagement channels, AJ SmartBuild is now well-positioned to support business growth and innovation in the construction materials sector.
