Payal Kheradiya RFM Analysis: Why is it crucial for Customer Segmentation and How to Calculate it? As a smart marketer, RFM aids in the perfect and easiest analytical methodology useful for “segmentation of customers” based on their purchase behaviour. This method aids in building “Best Customer Re... Customer Segmentation Marketing Strategy
Payal Kheradiya Customer Segmentation Importance of Customer Segmentation Mass marketing tactics to interact with customers may be effective to get results but mostly relies on the assumption that all customers will take interest in buyin... Customer Segmentation Marketing Strategy
